Tips to Bust Your Biases

Unconscious bias refers to attitudes or stereotypes that affect our views, our actions, and our decision-making in an unconscious way. These biases, which encompass both favorable and unfavorable opinions, reside deep in our subconscious and are activated without our awareness or intentional control. 

Having unconscious biases doesn’t make us good or bad. It makes us human. And getting defensive or feeling guilty about having unconscious biases doesn’t help. Being honest about your deeply held attitudes and beliefs does. Once you are more aware of your unconscious biases, try practicing these strategies to minimize their influence.

  • Slow down. Research shows that we are more prone to the influence of our biases when we are tried, rushed or stressed. Slowing down can help us switch off our automatic brain reactions and improve our ability to channel more thoughtful responses. Be sure to get a good night’s rest before making major decisions, especially those related to talent development or performance. When you notice a “bias-trigger”, try these simple techniques to counteract snap judgement before responding: take three deep breaths, take a sip of water, count back from 10, recite the ABC’s to yourself, think of a happy time or loved one.
  • Embrace an and/both mindset. Too often we are conditioned to think there is one right way (our way) or we have to be the winner in every conversation and convince others of our point of view. The truth is, no one has a monopoly the truth and accepting that can help take the edge off the resistance you likely feel when your beliefs are challenged. Remind yourself to seek to understand, not to agree. Assume you can always learn even when you don’t always agree to cultivate an and/both mindset rather than either/or, good/bad, right/wrong, yes/no.
  • Make it personal. Make it a habit to evaluate people based on their individual characteristics rather than those affiliated with their group. This could include connecting over shared interests or backgrounds.
  • Think positive. If you are aware that you harbor assumptions or stereotypes about certain groups, conjure up positive examples of that stereotyped group, such as celebrities or personal friends, before interacting.

While we will never rid ourselves of all unconscious biases, use these tips to jump start the effort that is rooted in the lifelong process of critical self-reflection. 

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Beth Ridley is a former corporate executive turned organizational transformation consultant, speaker and author. Beth combines 25 years of global leadership and management consulting experience with expertise in diversity and inclusion and positive psychology to partner with leaders to transform workplace cultures to better achieve their vision and goals. Beth’s work is featured in national publications and she frequently delivers keynotes and workshops at events around the world. Beth lives with her husband and three children in Milwaukee, Wisconsin.

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